
Tricia Sinclair
Contact center and customer service expert, Microsoft MVP and Avanade’s Global Lead for Contact Center & Customer Service, speaking about Copilot agents and contact centre AI adoption.
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Feb 7, 2026 • 43min
Ep 38 - Agents in Contact Centre with Tricia Sinclair
Tricia Sinclair, Microsoft MVP and Avanade’s Global Lead for Contact Center & Customer Service, explains Copilot case and intent agents. She covers automating email triage, piloting agents internally, data and cost challenges, Agent Hub governance, integrations across Microsoft, and the ethical need to augment—not replace—human service. The conversation previews real-time voice agents and future adoption trends.


