Trevor Stirling
European beverages analyst featured in the episode, providing research-backed insights on alcohol consumption trends and detailed analysis of Campari and Aperol.
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Feb 3, 2026 • 28min
Trevor Stirling: Campari & Aperol, The Not-So-Bitter Siblings
Trevor Stirling, a European beverages analyst, breaks down alcohol consumption shifts and the rise of spritz culture. He compares developed and emerging market trends. He analyzes Campari and Aperol’s brand play, distribution hurdles, M&A risks, leadership changes, and why Aperol’s color and format give it a long growth runway.
