Traci Alford

Join Traci Alford, Global CEO at Effie Worldwide, and Shaun Dix, Global Service Line Leader at Ipsos, as they delve into the fascinating rise of 'nouveau nihilism' among consumers facing economic uncertainty. They discuss the importance of honesty and empathy in marketing, spotlight innovative campaigns like Deutsche Telekom's online safety initiative, and stress the need for brands to maintain long-term identity while adapting to shifting consumer sentiments. Their insights provide valuable strategies for connecting with today's wary shoppers.

Traci Alford, CEO of Effie Worldwide, and Phil Thomas, Chair of Cannes Lions, delve into the exciting future of marketing awards. They discuss the transformative partnership between Effies and Cannes Lions, aiming to enhance creativity and effectiveness in marketing. The conversation highlights the importance of inclusivity and education in the industry, detailing initiatives to support underrepresented groups. They also explore innovative trends in marketing effectiveness and collaboration, setting the stage for groundbreaking developments at the upcoming Cannes Lions festival.

Andrew Tindall, System1 SVP specializing in behavioral data and ad effectiveness; Juliet Haygarth, Effie CMO focused on marketing effectiveness; Traci Alford, Effie CEO championing measurable marketing. They discuss The Creative Dividend book, why creativity needs media support and sustained investment, the role of emotion and distinctiveness, and new tools and frameworks to make creative work defendable and business-driving.