Tony (Tony the Chopper Shop)
Ecommerce and technical marketing practitioner focused on product data, feeds, and platform integrations; guest on this episode to explain agentic commerce, Shopify's UCP work, and implications for product catalogs.
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Feb 3, 2026 • 30min
Agentic Commerce Is Here and It Changes Everything
Tony (Tony the Chopper Shop), an ecommerce and technical marketing practitioner focused on product data, feeds, and platform integrations. He explains agentic commerce, Shopify’s UCP work, and how AI agents can discover, compare, negotiate, and checkout for shoppers. Discussion covers why product catalogs and feeds are becoming the foundation of commerce and how social video and platform integrations make everything shoppable.
