Tony Castelucci
Founder/leader at Wanamaker Advertising specializing in traditional and video-driven marketing for home service companies, with expertise in attribution, demand creation, and blending traditional and digital channels.
Best podcasts with Tony Castelucci
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Mar 26, 2026 • 53min
You're Tracking Your Ad Spend Wrong (Here’s What to Do Instead)
Tony Castelucci, founder of Wanamaker Advertising who blends traditional and video-driven marketing for home service companies. He explains why last-click and cost-per-lead mislead operators. Short takes on attributing TV, radio, and digital; demand capture versus demand creation; and practical tracking tactics like timestamps, tracking numbers, and CRM tie-ins.
