Tommy Walker

Tommy Walker, former first marketing hire at Shopify Plus and Global Editor-in-Chief at QuickBooks, now leads The Content Studio. He discusses the evolution of brand narratives versus simple storytelling, emphasizing that businesses often neglect the human conflicts driving customer decisions. Walker also highlights the importance of distinguishing between what audiences want and what they truly need, unraveling the layers of narrative design that align a brand's voice over time. He shares principles to help brands create compelling, resonant stories.