
Tomáš Holanek
Researcher at the University of Cambridge focusing on the ethics and societal impacts of emerging technologies, including AI-driven memorialization and postmortem avatars.
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Mar 18, 2026 • 8min
The ethics of using AI to immortalize the dead
Tomáš Holanek, a Cambridge researcher on ethics and AI-driven memorialization. He explains how postmortem avatars are built from messages and videos. He explores who uses them and how common they are. He highlights ethical concerns about dignity, consent, privacy, psychological risks, and unequal access. He discusses potential responsible uses and the need for oversight.


