Tom Stefaniuk
Founder of influencer-focused agency Small Screen that represents creators and places brand campaigns; former creator who scaled from small AdSense checks to selling products and now runs a multi-million-dollar influencer agency helping creators monetize and brands run campaigns.
Best podcasts with Tom Stefaniuk
Ranked by the Snipd community
Feb 17, 2026 • 49min
279 - Best of 2025! Inside the Wild West of Influencer Deals and Agency Life with Tom Stefaniuk
Tom Stefaniuk, founder of Small Screen and former creator who scaled from AdSense to a multi-million-dollar agency, joins to talk influencer marketing. He breaks down creator monetization stages and why niche audiences can out-earn massive followings. Learn how agencies negotiate deals, measure ROI beyond followers, and why brands are pouring billions into creator-driven campaigns.
Jun 20, 2025 • 49min
190- Inside the Wild West of Influencer Deals and Agency Life with Tom Stefaniuk
Tom Stefaniuk, owner of an agency that empowers social media influencers, shares the fascinating dynamics of influencer marketing. He discusses why over 50% of youth dream of becoming influencers and the industry’s explosive growth, now valued at $38 billion. Tom reveals diverse earning strategies, from AdSense to launching personal brands, emphasizing the power of niche audiences. He also highlights the importance of effective agency management, brand partnerships, and how authenticity can set influencers apart in a crowded space.
