Tom Lesinski, CEO of NCM, discusses the resurgence of movie-going and the opportunities it provides for brands to reach a highly sought-after audience. They discuss the impact of recent strikes in Hollywood, the success of big movies like Oppenheimer and Barbie, and the importance of consistent theater attendance and blockbuster movies for generating interest and advertising revenue. They also explore the strategies for selling ads and targeting younger audiences, as well as the effectiveness of online advertising and data attribution in movie theaters.
