Tom Fishburne

Tom Fishburne, cartoonist and marketer behind Marketoonist, uses cartoons to spotlight agency culture and creativity. He talks about analog thinking rituals, why many briefs fail, the role of humor in communication, and balancing human insight with data and AI. Expect sharp takes on creative sameness, protecting thinking time, and finding fresh viewpoints.

Tom Fishburne, a well-known Marketoonist, shares insights on the importance of humor in the workplace and the creative process. He discusses some of his greatest cartoons, including ones on IoT, customer funnel, and AI. Tom also talks about his experience as the Marketoonist at Cannes Lions, sharing cartoons he created each day.