Tom Ferry
Executive Director of the Aspen Institute Sport and Society Program and researcher of global sports systems, providing expertise on Norway's youth-sport model and its outcomes.
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Feb 20, 2026 • 9min
How Norway achieves Winter Olympic dominance through joy
Tom Ferry, Executive Director at the Aspen Institute Sport and Society Program and researcher of global sports systems. He explains Norway's joy-first youth-sport model. Short seasons, no scoring or championships for young kids, and governance limits on travel keep kids playing. He contrasts this with specialization-driven markets and links the approach to broader athletic success.
