Todd Allen
Senior Vice President of Marketing for Anheuser-Busch overseeing Budweiser and Bud Light marketing, responsible for Super Bowl ad strategy, campaign planning, and brand activations.
Best podcasts with Todd Allen
Ranked by the Snipd community
Feb 1, 2026 • 1h 11min
Peter O’Reilly - NFL EVP Club Business, International & League Events
Peter O’Reilly, NFL EVP who runs Super Bowl, Draft and international games, and Todd Allen, SVP of Marketing at Anheuser-Busch behind Budweiser and Bud Light strategy. They talk Super Bowl production logistics and fan experiences. They discuss halftime planning, international game growth, and the year-long creative and ad rollout for massive Super Bowl campaigns.
