Tj Power
Neuroscientist and founder of the DOSE Lab focused on dopamine, oxytocin, serotonin, and endorphins; bestselling author of The DOSE Effect and creator of the DOSE framework to rebalance brain chemistry in modern life.
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Mar 19, 2026 • 1h 14min
Your Dopamine Is Being Hijacked. Here’s How to Take It Back | Tj Power
Tj Power, neuroscientist and founder of the DOSE Lab, researches dopamine, oxytocin, serotonin, and endorphins. He explains how digital life hijacks dopamine and offers phone-habit fixes. He highlights oxytocin’s role in real-world connection, serotonin’s link to confidence, and endorphins from movement and cold. The DOSE framework turns neuroscience into simple daily rituals to rebalance modern brains.
