
Tim Newcomb
Sneaker and sports tech reporter whose work has appeared in Forbes, Sports Illustrated, Esquire, and others; provides expertise on signature sneakers, athlete-brand partnerships, and industry trends.
Best podcasts with Tim Newcomb
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Mar 26, 2026 • 42min
Under Armour's Attack on Nike | Signature Sneakers | 3
Tim Newcomb, sneaker and sports tech reporter for outlets like Forbes and Sports Illustrated, traces the history of signature sneakers from Chuck Taylors to modern stars. He compares Michael Jordan’s and Steph Curry’s deals, analyzes why Under Armour’s Curry play struggled, explores rising global brands, and lays out how signature partnerships shape athlete and brand strategy.


