Tim Castle
Negotiation expert and author who trains sales and negotiation professionals and runs The Negotiator's Edge; known for books on negotiation and influence and ranked among top negotiation professionals.
Best podcasts with Tim Castle
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Mar 16, 2026 • 1h
Why Trust Is the Ultimate Sales Advantage in the AI Era with Tim Castle
Tim Castle, negotiation expert and bestselling author who trains sales pros at The Negotiator's Edge, joins to unpack modern deal-making. They cover the ethics of influence versus manipulation. Learn about using momentum and a give-get framework, prepping with AI and stakeholder mapping, reframing objections, managing emotions, and why human trust still beats pure automation.
