Tiffany Zhong

In this engaging discussion, Tiffany Zhong, the 24-year-old CEO of Zebra IQ, shares her insights on navigating the Gen Z consumer landscape. She reveals the significant $143 billion spending power of this generation and their unique preferences for short-form video content on platforms like TikTok. Tiffany emphasizes the importance of authenticity in brand partnerships with Gen Z influencers and outlines their demand for transparency in work and education. Additionally, she explores how Gen Z is reshaping perceptions of luxury, favoring experiences and sustainability over traditional consumerism.