Thorbjørn Schiønning (Toby)
Director of Communications and Campaigns and co-founder of Anima International, experienced corporate campaigner specializing in corporate outreach, broiler and cage-free campaigns, and movement strategy.
Best podcasts with Thorbjørn Schiønning (Toby)
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Mar 24, 2026 • 1h 26min
Toby Schiønning on "fair cop" and a new model for corporate campaigning
Thorbjørn Schiønning (Toby), co-founder of Anima International and longtime corporate campaigner, outlines a new “fair cop” approach mixing collaboration and escalation. He walks through Norway’s breakthrough on broiler breeds and why focusing resources pays off. Short, strategic takes on patience, when to escalate, and why a campaign war chest changes the game.
