Thomas McKinlay

Thomas McKinlay, founder of Science Says, dives into the psychology behind creating effective SaaS websites. He discusses the importance of specificity in marketing messages, showcasing how clear descriptions can boost customer satisfaction. McKinlay explains psychological pricing strategies and the impact of free trials on user engagement. He also highlights customer retention techniques during tough times, emphasizing the need for flexible options and actionable insights to foster long-term loyalty.

Marketing expert Thomas McKinlay shares 3 practical marketing insights from recent research papers, including the power of limiting positive claims, increasing sales through trust and transparency, and the importance of using precise measurement units. Topics discussed include showcasing costs, labor illusion, descriptive color names, branded ingredients, and balancing precision with customer understanding.

Thomas McKinlay, marketing strategist and founder of the Science Says newsletter, turns academic behavioral research into practical marketing tactics. He exposes marketing “snake oil” and explains where to place prices, why a tiny token fee beats freebies, how handwritten thank-you notes boost loyalty, and clever framing tricks like token pricing and special-day discounts.