Thomas Haigh
Historian of computing and author of a book on AI history (A New History of AI / The Brand That Wouldn't Die), interviewed about the historical development and branding of AI.
Best podcasts with Thomas Haigh
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Dec 8, 2025 • 1h 42min
Thomas Haigh on the History of “AI” as a Brand
Thomas Haigh, a historian of computing and Professor at the University of Wisconsin–Milwaukee, dives into the intriguing world of artificial intelligence branding. He reveals how 'AI' has become a catch-all term for diverse technologies. Haigh discusses the historical context of AI, tracing its evolution from early conceptualizations to its role in shaping computer science departments. He urges a careful regulatory approach, emphasizing the importance of specific terms over the vague 'AI.' The conversation also connects today's generative AI bubble with past cycles and promises.
Dec 8, 2025 • 1h 42min
Thomas Haigh on the History of “AI” as a Brand
Thomas Haigh, a historian of computing and Professor at the University of Wisconsin-Milwaukee, dives into the fascinating history of the brand 'artificial intelligence.' He explores how 'AI' has been used to label varied technologies and why it remains an enduring intellectual brand. The conversation touches on the origins of AI branding, early misconceptions, and how these lessons apply to today’s generative AI hype. Haigh critiques AI's historical narrative and reflects on the implications for future technologies.
