Teodora Petkova

Teodora Petkova, a scholar and content marketer specializing in semantic technologies, discusses her work at Ontotext creating a knowledge graph of marketing content. She explores the importance of dialogic communication and metadata for effective interaction in the digital landscape. Teodora highlights how controlled vocabularies enhance understanding among stakeholders and offers insights into the semantic web's transformative potential. The conversation also touches on the synergy between corporate knowledge management and marketing strategies.