Ted Menmuir
Editor-at-large with deep knowledge of the iGaming and sportstech sectors, offering analysis on M&A, media rights and industry strategy.
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Feb 9, 2026 • 23min
Ep 707: Is Sports Data Alone No Longer Enough? Inside Genius Sports’ Legend Bet
Joe Streeter, iGaming commentator focused on audience and data-driven betting, and Ted Menmuir, sportstech strategist and M&A analyst, unpack Genius Sports’ purchase of Legend. They discuss how combining media, audience and data could upend traditional data licensing. Conversation covers the strategic value of owned audiences, competitive shifts among data providers and likely M&A before major tournaments.
