Taz Murray
Co-founder of Trü Frü, journeyed from accountant to confectionery connoisseur by leveraging social media and influencer collaborations to make Trü Frü a national sensation.
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Jun 13, 2024 • 50min
Taz Murray - Trü Frü
Join Taz Murray, co-founder of Trü Frü, as he shares his journey from accountant to confectionery connoisseur. Discover how social media and influencer collaborations helped Trü Frü become a national sensation. Learn about the challenges of scaling too quickly and the secrets of working with retail brokers. Explore the story of impressing a Costco buyer in just 22 minutes.
