Tatiana Morand
Director of Marketing at How To SaaS focused on content marketing and SEO who builds data-driven content strategies and advises clients on organic growth and AI-related impacts to search.
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Aug 21, 2025 • 54min
Ep. 86: How To SaaS Team | Turning Marketing into a Growth Engine for PE-Backed Companies
Tatiana Morand, SEO and content strategist; Taylor Moore, product-marketing and messaging lead; and Farhad Chikhliwala, marketing strategist for boards and investors. They tackle misaligned spend and poor tracking. They discuss prioritizing product marketing, order of content for buyers, upsell/cross-sell as high-leverage growth, team structure aligned to GTM, and balancing AI with marketing fundamentals.
