Tariq Hassan
Former chief marketing officer of McDonald's who led the brand's marketing and digital transformation, including growth of the McDonald's app and strategic decisions around Super Bowl advertising.
Best podcasts with Tariq Hassan
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Feb 6, 2026 • 54min
Marketing pro Tariq Hassan on how McDonald’s embraced its Donald Trump drive-thru moment
Tariq Hassan, former McDonald’s CMO who led the brand’s digital transformation, shares vivid stories about handling Donald Trump’s drive-thru moment. He talks Super Bowl strategy, why McDonald’s skipped an in-game ad, and the role of celebrities and storytelling. He also explains building the McDonald’s app and balancing cultural moments without politicizing the brand.
