Taft Love

Taft Love, Global Director of Sales Development at SmartRecruiters and former SDR/AE, explains how to remove manual work so reps can sell. He outlines an ideal SDR day, strict three-minute research limits, account-first workflows, Salesforce validation rules, and triggers that automate sequence launches. Short, practical tactics for operationalizing SDR work and preventing duplicate or blank outreach.

Taft Love, founder of Iceberg RevOps and former sales development leader at PandaDoc and SmartRecruiters, breaks down the concept of the invisible funnel and why company-level metrics matter. He discusses contact density, timing over perfect messaging, CRM measurement gaps, and the rising complexity of sales tech stacks.