Sylvain Berneron

Sylvain Berneron, a designer-turned-entrepreneur, founded Berneron SA after notable stints at BMW and Breitling. In this engaging conversation, he discusses the breathtaking success of his Mirage watch and introduces the innovative Quantième annual calendar. Sylvain shares his philosophy on building a sustainable company, stressing the importance of limited production and transparent employee equity programs. He also reflects on the artistic risks in watchmaking and the benefits of keeping investor relationships personal, aiming to create a rooted, responsible business.