Sue Macmillan
Chief executive of Mumsnet, leading the 25-year-old parenting forum's strategy and data-driven products, and responsible for integrating AI tools across the organisation.
Best podcasts with Sue Macmillan
Ranked by the Snipd community
Mar 2, 2026 • 21min
Mumsnet's Sue Macmillan on how AI has changed everything
Sue Macmillan, CEO of Mumsnet and architect of its AI strategy, discusses how the 25-year parenting forum uses AI to extract real-time audience insight. She explains building MumsGPT, creating 100+ custom GPTs and using AI to sharpen pitches, dashboards and management practices. Sue likens AI to an electric bike and outlines future product and legal challenges.
