Stewart Hillhouse
VP of Content at StoryArb, previously Head of Content at Mutiny. Shares practical advice on leveraging AI in content marketing.
Best podcasts with Stewart Hillhouse
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26 snips
Mar 13, 2025 • 43min
Stewart Hillhouse on the AI Playbook for Tomorrow’s Content Teams
Stewart Hillhouse, VP of Content at StoryArb and former Head of Content at Mutiny, shares his innovative strategies for leveraging AI in content marketing. He discusses the evolution of content creation, emphasizing the need for shorter planning horizons and integrated campaigns. Stewart introduces the concept of a 'second brain' powered by AI, enhancing creativity and learning. He advocates for personalized marketing to drive engagement, and highlights the balance of speed and creativity for future content teams, positioning humans as strategic innovators.
24 snips
Dec 13, 2024 • 50min
Use This Content Team Playbook (with Head of Content @ Mutiny)
Stewart Hillhouse, Head of Content at the B2B powerhouse Mutiny, dives into the transformative role of AI in content creation. He reveals the three essential roles for an AI-driven team and the significance of consistent, 'always-on' content. Hillhouse shares insights on innovative campaign strategies, including a successful personalized marketing tactic. He also emphasizes measuring content success and discusses how maintaining a balance between creativity and automation can drive B2B marketing effectiveness in a competitive landscape.
