Steven Grasse
Founder of Quaker City Mercantile and Tamworth Distillery, brand builder behind Hendrick's Gin and creator of the Pathfinder non-alcoholic spirit, known for his Brand Mysticism approach and innovation in spirits marketing.
Best podcasts with Steven Grasse
Ranked by the Snipd community
Feb 2, 2026 • 39min
117 | The Spirits Apocalypse | How Steve Grasse's Brand Mysticism Principles Separate Survivors from Casualties in Market Correction
Steve Grasse, founder of Quaker City Mercantile and Tamworth Distillery, brand-builder behind Hendrick's Gin and creator of Pathfinder. He diagnoses a 'Spirits Apocalypse' from overproduction and fading craft novelty. He stresses brand fundamentals and measured local expansion. He champions rapid, sales-driven experimentation and new-to-world RTD innovation as the path forward.
Jul 30, 2024 • 51min
Saving Narragansett, New England’s Beloved Legacy Lager
Steven Grasse, founder of Quaker City Mercantile and experienced alcohol marketer, dives into the fascinating journey of resurrecting Narragansett, a beloved legacy lager. He shares the brand’s rich history and the innovative marketing strategies that revived its presence in a competitive market. The conversation emphasizes the cultural significance of the beer, its connections to iconic films like 'Jaws', and the importance of authenticity in branding. Grasse also highlights unexpected collaborations with popular culture, showcasing Narragansett's unique identity.
