Steven Forth
Co-founder of ValueIQ and pricing expert focused on value-based pricing and credit-based pricing systems, advising companies on aligning pricing with customer value and AI-driven cost challenges.
Top 3 podcasts with Steven Forth
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41 snips
Mar 11, 2024 • 33min
Navigating the Future of Pricing: Insights on AI and Value Dynamics with Steven Forth
Steven Forth, CEO of Ibbaka, discusses the future of pricing, focusing on AI's impact and value dynamics. Topics include custom packaging solutions, the role of AI in pricing, and the evolving roles of pricing professionals. Highlights include platform pricing challenges, generative AI, and the importance of AI integration in pricing practices.
Apr 6, 2026 • 28min
Credit-Based Pricing Explained: How AI Companies Balance Cost, Value, and Scale with Steven Forth
Steven Forth, co-founder of ValueIQ and pricing expert, explains why credit-based pricing rose in AI and when it actually makes sense. He and Mark debate how credits can obscure value, the two pricing levers—credit price versus consumption—and critical design choices like pooling, rollovers, and overages. The conversation pushes listeners to rethink how pricing maps to real customer value.
Aug 14, 2023 • 32min
Challenges of Pricing AI with Steven Forth
Steven Forth, CEO of Ibbaka strategic pricing firm, discusses challenges of pricing AI due to limited data availability. Importance of shortening time to build value models for pricing. Topics covered include complaints about AI, transparency in establishing price point, language models and software advancements in AI pricing, and the potential disruption of Google Workspace by Microsoft's Copilot.
