Steve Starobinsky
Head of Partnerships at Pudgy Penguins and a 25-year licensing veteran in toys and partnerships, known for building IP collaborations and guiding licensing strategy and deal structures.
Best podcasts with Steve Starobinsky
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Feb 23, 2026 • 50min
A Marketer's Guide to Licensing & Collabs
Steve Starobinsky, Head of Partnerships at Pudgy Penguins and a 25-year licensing veteran in toys and partnerships. He walks through licensing mechanics like royalties and minimum guarantees. Conversations cover collabs versus traditional licenses, pitching IP holders, and why timing and an 18-month calendar matter. Also touches on brand humor, PR risks, and where to find high-value licensing opportunities.
