Steve Stano
Marketing leader in financial services focusing on acquisition, customer marketing, and global market intelligence, known for driving data-driven marketing strategies at large Wall Street firms.
Best podcasts with Steve Stano
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Apr 8, 2026 • 36min
How To Market Marketing Internally with Steve Stano, B2B & SaaS Marketing Leader | Ep. 407
Steve Stano, a marketing leader in financial services focused on acquisition and market intelligence. He explains how to get non-marketers on board with marketing through data and regular alignment. He outlines signal-driven ABM, tailoring metrics for different partners, and proving budget needs by linking activities to outcomes.
Jul 11, 2025 • 37min
How To Market Marketing Internally with Steve Stano, B2B & SaaS Marketing Leader | Ep. 331
Steve Stano, a marketing leader at Morgan Stanley, shares insights on transforming perceptions of marketing within organizations. He highlights the importance of using data to articulate marketing’s value as a growth driver rather than a cost center. The conversation delves into modern account-based marketing tactics, emphasizing nurturing relationships over traditional lead tracking. Stano also discusses the necessity for quality engagement metrics and effective internal storytelling to align marketing with corporate objectives. Tune in for actionable strategies that can benefit marketers at any level.
