Steve Rosen
Sales management expert and author who coaches frontline sales managers and senior leaders on focused discipline and execution, and author of the book FOCUSED: The Leadership Discipline That Protects Performance from Distraction.
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Mar 12, 2026 • 42min
A Bold Statement, Big Issue, and a Breakthrough Book That Took My Breath Away
Steve Rosen, sales management expert and author of FOCUSED, coaches managers and leaders to protect performance from distraction. He discusses leadership-created overload, why coaching vanishes, and how to remove low-value tasks so managers can prioritize high-payoff activities. Short, tactical conversation about enforcing a few critical behaviors to restore focus and joy in management.
