Steve Larsen
Former CMO and funnel builder known for work with ClickFunnels; helps entrepreneurs create offers, messaging, and funnels that convert and runs LaunchForProfit.
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Mar 4, 2026 • 1h 4min
The Reason Your Marketing Funnel Sucks (And How to Fix it) | Steve Larsen
Steve Larsen, former ClickFunnels CMO and funnel builder who now runs LaunchForProfit, breaks down why funnels fail: weak hooks, positioning, and messaging. He explains the red ocean/blue offer idea, a five-part hook formula, and creative positioning tactics. Expect stories, bold branding moves, and practical frameworks to attract hand-raising leads.
