Steve Hoggle
General Manager at Honda of Lake City within the Morgan Automotive Group, focusing on used-car acquisition and merchandising and known for driving high used-to-new sales ratios through data-driven strategies.
Best podcasts with Steve Hoggle
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Feb 7, 2026 • 43min
The $11B Dealer Group Secret – Why Your Used Car Strategy Needs More Data and Less Emotion | Industry Spotlight
Sarah Copp, LotLinx director who builds VIN-level AI tools. Steve Hoggle, GM driving a 4:1 used-to-new sales ratio. They unpack shifting from gut buys to predictive VIN analytics. They discuss spotting at-risk cars day one. They explain using AI to price, target ads, and measure what actually moves cars.
