Steve Cooper

Steve Cooper and Jamie Holcombe, both federal CIOs, share essential insights for sales professionals on engaging with top tech executives. They emphasize the importance of building trust and understanding procurement processes for successful sales. Cooper suggests leveraging relationships with executive assistants, who can become valuable allies in navigating access to CIOs. Holcombe stresses the need for sales to ensure that their offerings enhance CIO security, creating a compelling case for collaboration. Their advice sheds light on improving sales strategies in the evolving tech landscape.