Steve Benson
Founder of Badger Maps and creator of field-sales-focused route planning and territory alignment tools; experienced in sales technology with a background selling Google Maps API and building mapping solutions for outside sales teams.
Best podcasts with Steve Benson
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Feb 11, 2026 • 27min
Saving Sales Time with Smarter Routes ft. Steve Benson
Steve Benson, founder of Badger Maps and mapping-for-sales veteran, explains why field sales often get ignored by modern tech. He discusses territory design vs. spreadsheets. He breaks down smarter route planning, mobile CRM fit, and new tools like lead routing and geographic insights. Practical demos and ROI stories highlight the impact on meeting more customers and saving sales time.
