Stephan Winkelmann
Chief executive officer of Lamborghini, leading the luxury automaker through product renewal, hybrid strategy, and global-market challenges.
Best podcasts with Stephan Winkelmann
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Feb 6, 2026 • 25min
‘We Sell Scarcity:’ How Lamborghini Continues to Stay So Cool
Stephan Winkelmann, CEO of Lamborghini and leader of the brand’s product and hybrid strategy, talks about how scarcity fuels desirability. He discusses who buys Lamborghinis today and why Sant'Agata craftsmanship matters. He explains the push for hybrids over full electrification and how trade pressures and tariffs are shaping decisions.
Apr 29, 2024 • 9min
Automobili Lamborghini CEO Stephan Winkelmann Talks Going Electric
Automobili Lamborghini CEO Stephan Winkelmann discusses the shift to electric cars, overwhelming demand for the Urus model leading to pre-orders till 2025, upcoming models including a new coupe, pricing strategy, maintaining exclusivity, geographic demand trends focusing on China's luxury market.
