Stella Sacco
Game writer and narrative designer who created the original 30-day story arc for Lily's Garden and worked on character and scene development for the game.
Best podcasts with Stella Sacco
Ranked by the Snipd community
Mar 13, 2026 • 31min
Digging Up Lily's Garden
Gonzalo Fasinella, former CMO who ran the provocative Lily’s Garden ad campaign, explains the marketing rationale and results. Stella Sacco, game writer and narrative designer, created the game’s 30-day story arc and character work. They discuss the viral, surreal ads versus the gentler in-game story, the choices that split marketing and narrative, and why those shock tactics drove installs.
