Stefan von Imhof

Co-founder of alternative investing community fund Alts.co, experienced in alternative investments and music-publishing deals, discussing K-pop's commercialisation and investment opportunities.

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Jan 9, 2026 • 6min

K-pop: the hit factory investors want in on

In this chat, Stefan von Imhof, co-founder of Alts.co and an expert in alternative investments, dives deep into the booming K-pop industry. He explains how K-pop acts are carefully crafted through extensive training and government backing. The discussion highlights the surprising success of the fictional band from a popular Netflix film, which managed to top the Billboard charts. Stefan also explores unique investment opportunities within the K-pop ecosystem, from music publishing rights to collectibles, emphasizing the genre's explosive growth and future potential.

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