Sophie Renton
Managing Director at McCrindle and social researcher who leads the company's thought leadership and trends work, providing insights on social and technological change.
Best podcasts with Sophie Renton
Ranked by the Snipd community
Dec 9, 2025 • 30min
Year in review with Sophie Renton
Sophie Renton, Managing Director at McCrindle and social researcher, reflects on the year’s defining moments and trends. She discusses rage bait and its impact, parasocial ties and loneliness, shifts in AI from novelty to strategic use, the paradox of consumer behaviour, and rising themes like intentional living and the personality premium. Short, sharp reflections on what shaped 2025 and what leaders should watch next.
Mar 21, 2024 • 29min
Inheritocracy: The lasting generational advantages of home ownership
The podcast discusses the lasting advantages of home ownership, focusing on the increasing need for family assistance in expensive markets. It explores the trend of young adults receiving help from family for property purchases and the complexities of converting loans to gifts. The interplay between property ownership and family support is emphasized, along with societal implications and disparities in homeownership.
