Smithy Sodine
Entrepreneur and founder of Smithy Home Couture who built a successful made-to-order decorative pillow business after learning e-commerce in her 50s, growing it to seven-figure revenues.
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Feb 11, 2026 • 42min
My mother-in-law's side hustle made $1M selling pillows?!?
Smithy Sodine, entrepreneur and founder of Smithy Home Couture who built a made-to-order decorative pillow brand in her 50s. She talks about choosing pillows as a niche. She explains learning e-commerce from scratch, launching on Etsy, and early traction. She describes made-to-order fulfillment, selling through Wayfair and wholesale, and balancing growth with craftsmanship.
