Sims Tillirson
Founder and principal of Tillirson Consulting Group, a seasoned operator in employee benefits, enrollment, and benefits technology with experience across carriers, startups, and consultant/broker channels.
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Feb 23, 2026 • 55min
Episode 8: Sims Tillirson, Founder & Principal of Tillirson Consulting Group
Sims Tillirson, founder and principal of Tillirson Consulting Group and seasoned benefits operator, shares career twists from carriers to startups and consulting. He talks storytelling, building long-term relationships, the need for transparency in healthcare, broker fatigue with point solutions, and why vendors must prove real ROI. He also touches on cost containment, coaching sales, and maintaining personal balance.
