Simon Swords
Founder of Fundipedia who grew a data governance and management SaaS for buy-side asset managers into a profitable, high-retention company and exited in 2024; shared lessons on endurance, enterprise sales, and building to exit.
Best podcasts with Simon Swords
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Mar 6, 2026 • 1h 13min
#186: The Grind Behind a Stellar SaaS Exit in the UK - Simon Swords
Simon Swords, founder of Fundipedia who built a profitable, high-retention data governance SaaS for major buy-side firms, recounts his build-to-exit journey. He talks about enduring long enterprise sales cycles, building for Rule of 40 performance, navigating M&A timing, and using tools like ChatGPT in diligence. He reflects on reputation, persistence, and structuring a company to sell.
