Sierra Melcher
CEO of Red Thread Publishing who has guided hundreds of nonfiction authors across many countries, specializing in reader-focused, outcome-driven books and hybrid publishing support.
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Mar 23, 2026 • 32min
BTB174: Sierra Melcher, Author & CEO, Red Thread Publishing, on Publishing in 2026, Reader Psychology, and Book Marketing Strategy
Sierra Melcher, CEO of Red Thread Publishing who helps nonfiction authors create reader-focused, outcome-driven books. She discusses how publishing is changing for 2026. Topics include why shorter, simpler books often win. She shares a visualization exercise to reconnect with readers. She compares publishing paths, explains how to define readers beyond demographics, and outlines practical marketing moves.
