
Shiza Waleed
Reporter for Business of Fashion who covers sustainability and corporate strategy in fashion, interviewed H&M leadership about the company's sustainability claims and commercial performance.
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Apr 8, 2026 • 27min
Can H&M Prove Sustainability is a Growth Engine?
Shiza Waleed, a Business of Fashion reporter who covers sustainability and corporate strategy in fashion, digs into H&M’s claim that green progress can drive growth. She explores the tension between emission cuts and slipping sales. Short takes cover brand perception, whether sustainability signals quality, resale experiments, and the challenge of overproduction. The conversation weighs commercial reality against environmental ambition.


