Shicong Zhu
Head of West Coast Studios at DramaBox and a leader in the vertical microdrama space, responsible for producing and running mobile-first short-form serialized dramas and translating the format for U.S. audiences.
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Feb 12, 2026 • 33min
Should Hollywood Take the Microdrama Boom Seriously?
Shicong Zhu, head of West Coast Studios at DramaBox and a leader in vertical microdrama, explains the rise of mobile-first serialized short dramas. He covers why the format scales cheaply, which genres thrive in vertical video, how production and writers adapt to minute-by-minute storytelling, and how Hollywood is reacting to this fast, experimental market.
