Sherina Smith
Enterprise Chief Marketing Officer at American Family Insurance, leading the company's marketing transformation and brand strategy and spearheading the Designed to Last Hulu series collaboration.
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May 6, 2026 • 54min
Sherina Smith (American Family Insurance) | Designed to Last
Sherina Smith, Enterprise CMO at American Family Insurance who led the Designed to Last Hulu collaboration. She explains how the long-form show was conceived, the creative and internal risks taken, and the marketing strategy to build emotional engagement. She also discusses the company-wide transformation in marketing and how leadership and team culture supported big, brand-driven bets.
