Shera Avi-Yonah
Business writer at The Economist who reports on marketing and consumer trends, discussing MAGA-targeted brands and their market performance in the episode.
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91 snips
Mar 5, 2026 • 22min
Spars and strikes: Who backs Iran war?
Shera Avi-Yonah, a business writer covering marketing trends, Sophie Pedder, Paris bureau chief with expertise in French defence, and Adam Roberts, foreign editor focused on international conflicts, discuss US strikes on Iran and the domestic political fallout for Trump. They cover European military moves, Macron’s nuclear posture shift, and the rise and limits of MAGA-branded businesses.
34 snips
Mar 5, 2026 • 22min
Spars and strikes: Who backs Iran war?
Shira Avi-Yonah, a business writer on consumer markets, on MAGA-branded products and why they rarely catch on. Sophie Pedder, Paris bureau chief, on France’s carrier deployment and Macron’s shift in nuclear posture. Adam Roberts, foreign editor, on US policy shifts, Senate war-powers dynamics and regional risks as the conflict with Iran widens.
