Shawn Yuan
Researcher with the BBC's Global China Unit who analyzes Chinese culture and online trends, providing context on the 'Chinamaxxing' phenomenon in this episode.
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Feb 12, 2026 • 12min
Chinamaxxing: How ‘being Chinese’ became cool online
Nathalie Jimenez, BBC reporter on U.S.-China cultural and political ties, and Shawn Yuan, BBC Global China Unit researcher on Chinese online trends, discuss 'Chinamaxxing'. They explore how social feeds glamorize Chinese tech, lifestyle vlogs that mimic everyday Chinese practices, the role of platforms like TikTok, and concerns about stereotyping and commodifying culture.
